Game Play Mobile to market mobile games

Game Play Mobile Limited today announces its commercial launch. Game Play Mobile will market java games and other content to the mobile community.

According to Datamonitor, 41 million people currently play games on their mobile phones or PDAs in Europe alone. Game Play Mobile aims to capture a significant proportion of this market.
Game Play Mobile will be launching a range of e-Commerce web sites in Q1 2003 to provide an online sales channel for mobile games. Simultaneously Game Play Mobile is recruiting software vendors to provide the downloadable games.

In a related announcement, Game Play Mobile appoints Andrew Wise as CEO of the company. Andrew is a founder of the company, with a track record of establishing successful on-line companies and a career history in Telecommunications and IT management.

"Game Play Mobile will offer very attractive rates to software vendors" says Andrew Wise, "we aim to provide a highly successful service based on low overheads and high volume. We are developing a number of brands to target specific consumer segments and we will also maximise turnover by signing up 3rd party white label resellers at the same time."

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